The Hi-Vis Interview Series will shed light on the late night creators on our own team that truly embody the Nite Jogger story. Through sharing their own stories and passions, we’ll give visibility to these agents and show how they balance their roles during the day and purusing their creative endeavors in the nite.

Growing up in Allentown, Pennsylvania, Geza Frey found inspiration from a broad scope of influences.

From watching Michael Vick tearing NFL defenses to pieces, to the music around him from his father - a local DJ, who owned the night life scene in his area, seeing those that influenced him in different disciplines breaking molds and challenging the status quo inspired Geza to want to do the same. Through his work as a content creator and creative consultant through his social channels (@itsgeza) he is doing just that. Working with brands and retailers from Champs to Foot Locker and Finish Line, as well as his own passions in music, gaming and tech, Geza embodies the mindsight and story of the Nite Jogger’s, “Late Night Creator” as he considers the time to pursue his creative passions as, “the second I clock out.”

Who are you in your role as a Field Agent, as well as who you are at night when you’re pursuing your vision?

As a field agent, I try to bridge the gap between the consumer & the brand through retail. I build relationships with associates & managers to not only create advocates for the brand but to enhance their overall view on adidas a whole. I’ve dealt with sleep issues since I was a kid, but I’ve used this extra time to develop creative habits that allow me to thrive in night time. I’ve used something negative and turned it into a positive by investing my sleepless nights in brainstorming and creating new ideas on how I can use my website, social media, networking, personality, and brand partnerships to make a more significant impact on the things that matter to me.

The story of Nite Jogger is, “It’s Never too Late to Pursue Your Vision.” What does that mean to you in your own creative pursuits?

For me, every day is a new opportunity to do or learn something new. I think fear is the one thing that sets a lot of people back from pursuing their vision. The first step is always the hardest, but it can be monumental. The story of the Nite Jogger defines that first step to success. Although I know the road to success requires sacrifice, risk, and hard work I’m willing to take it because the reward is the influence it’ll have on a kid like me that’s scared to take on something new. Time is the only currency that cannot be replaced, and I'm trying my best to invest the time I have to continue to grow, learn, and pursue my vision.

How do you find a balance between your role as a Field Agent as well as pursuing your personal creative goals? Are they related?

For me, integration has been vital for balancing my role as a aFA and my creative goals. When I earn an opportunity to partner on an Ultraboost 19 campaign w/ footlocker while we are advocating in stores during drop week, it allows me to tell an authentic story to associates, consumers, and followers (who can all become one in the same) and have an impact way beyond my local territory. I try to create unboxings, photo sets, and tech videos for Instagram that I can share w/ those employees that aren't able to make the tech clinic.

What’s your favorite aspect of Nite Jogger, and this story that the brand is telling?

Being from a city like Allentown, I know what it's like to be slept on. The High Visibility details are essential to me. We bring the light, and the subtle hints of reflectivity stand out to me in the Nite Jogger. An almost forgotten silhouette, now a Blockbuster is turning heads and is one of the most sought after sneakers of the year. I love that the brand is highlighting creators of the night and making this a staple for nightlife fashion. The Nite Jogger campaign also has an emphasis on inspiring creators to expand their talents and create in the night. This point really hits home for me.

Nite Jogger is our Blockbuster Originals launch for SS19, with the storytelling and symbolism of the shoe being at the center of the launch, how are you bringing that story to life in your market and with your store teams?

When I get the shoe in hand, I want to create a resource video that I can bring into my stores and beyond. Teching out an average of 12 people per door is great but the impact that a 1000+ views on social media along w/ tech clinics can make retention and brand awareness so much higher in my region. My resource video would break down the tech and story behind the Nite Jogger.

Integrating your passions into your work, taking creative risks and investing into yourself to pursue the things you want to achieve.